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How To Switch From WordPress To Wix: A Step-by-Step Guide

How To Switch From WordPress To Wix

Have you ever wondered why WordPress is no longer meeting people’s needs? Well, the reasons are quite compelling. Wix offers automatic updates, easy-to-use functionality, and cost-efficiency as compared to WordPress. Additionally, Wix has the best SEO capabilities and security, that compel users to shift their website to Wix.

In this guide, we’ll dive you through a step-by-step process of switching from WordPress to Wix. Their shifting involves several steps i.e., exporting the content, signing up for a Wix account and choosing one of their plans, importing your content and customizing it, and lastly updating your domain setting to ensure a smooth experience for your visitors. Let’s delve in for in-depth details!

How to switch from WordPress to Wix

When you’ve made up your mind to shift from WordPress to Wix site, then it’s crucial to keep your old website domain intact to the new platform. This is because search engines will recognize the website by its domain name. Although your new website wouldn’t be the exact copy of the old one, it has the same content and structure.

To initiate the transition phase first back up your WordPress website. Then, create your Wix account and select a suitable plan as per the requirements. Right after signing up, Wix offers a variety of templates that you can customize later as per your preferences. Choose any of the templates of your choice and connect your old domain with it.

Important Note: Before connecting to your old domain, make sure to unlock it first, and obtain a transfer authorization code on your email. This will ensure a smooth switching of your website while retaining your domain’s recognition by SERPs.

Importing Your Content

Before exporting your content from your WordPress website you need to follow the mentioned steps:

  1. On your Wix dashboard access the “Add Domain” feature, and carefully follow the instructions to change the Domain Name System (DNS) settings of the domain. By this, your visitors will be redirected to the Wix server, and eventually, your Wix website start receiving the traffic.

  2. Download all the files from your WordPress site and upload all the content to your new Wix website. Make sure to keep the file names the same.

  3. Now is the time to customize your website by adding Wix app integrations that suit your needs, enhancing the functionality and design.

  4. Finally, proofread your website to avoid any errors and ensure a professional online presence.

Customizing Your Wix Site

Wix offers a wide range of templates that cater to your needs for business, portfolio, blogs, etc. It’s advisable to choose a template that suits the look of your WordPress website. By the way, you can revamp the current version of the WordPress site as this is the right time. Once you’ve selected the template, it's time to create your Wix account. Simply sign up using your Google or Facebook account for a hassle-free registration process.

Finally, you’re done with creating an account it's time to customize the template. Listen it’s not a big deal. You need to click the drag-and-drop editor to easily add your content, including images, text, and other media elements.

For migrating your blog content, you can get help from the Wix blog importer or the Wix content manager to shift all of your content from WordPress to Wix. The Wix blog importer simplifies the process of transferring your pages, images, and other media stuff, etc., from WordPress to Wix seamlessly.

Additionally, you can enhance your website functionality via the Wix app market which has hundreds of apps to choose from, allowing you to create your site as per the needs.

Optimizing Your Wix Site for SEO

SEO is the most significant thing you need to do once you're on Wix so can be discoverable on the search engines like Google. The process is relatively straightforward, you just need to optimize your page titles, descriptions, and keywords. Ensure that you create a sitemap in the end and submit it to the Google Search Console for effective optimization.

Wix offers robust SEO tools, including customizable meta tags, image optimization, and mobile optimization to help your site rank on SERPs. How to optimize your Wix site? Just keep your focus on keyword research, generate high-quality content, and make use of Wix's SEO-friendly templates and the above-mentioned tool suite. With this, you need to add fresh content to your Wix site regularly and improve visitor experience.

Lastly, a question arises How to redirect your WordPress URLs to your Wix site? It’s quite simple, just use 301 redirects to ensure a streamlined shift for your existing traffic. By doing this your ranking bond will not be broken and you can retain your search engine visibility.

Launching Your Wix Site

Once you’ve completed the above steps such as choosing a template, importing your content, setting up your SEO, and previewing your WIx site. Make sure everything is as per the requirement and then it’s time for the much anticipated website launch.

Important note: Before making your site live, it's significant to review every aspect of the website to ensure that it aligns with your objectives. What it includes you might be wondering? Well it caters following aspects i.e., is the design visually appealing, the content should be error-free, and all the outbound or inbound links have to work seamlessly.

Also, make sure to conduct testing to guarantee that each of your visitors will enjoy a smooth user experience. Once you feel confident that everything is okay from your end and you're ready to slay officially then launch your website.

Before going live check the functionality of your website twice so the user experience remains smooth.

Tips for Creating a Solid Content Outline

Outlining content is the best possible thing you need to do and it has many reasons:

  1. It gives a proper structure to your content and makes your ideas go at pace and flow. This also articulates all your content in an organized manner.

  2. This structure assists you in maintaining a flow so you can’t divert from the main topic.

  3. Generating an outline involving keyword research is the strategy you’ve to follow. By doing this you’ll not just find relevancy in your niche in terms of keywords and phrases, but this practice makes it a lot easier for your audience to find what they’re looking for.

  4. Apart from other points mentioned, creating an outline doesn’t just give your website a structure but also exposes its intended tone. If it’s informational or descriptive, formal or strategically cater to what you want to say.


Thus, from the preceding discussion you might made up your mind that transitioning from WordPress to Wix is a game-changing step for your overall business outlook. It’s because Wix offers a wide array of tools, templates, and functionalities, that are not just easy to use but it helps you spend less time on the website and more on the actual business.

In this guide, I’ve mentioned almost every step in detail on how to seamlessly migrate from Wix to WordPress. This covers domain authorization for content import and SEO optimization to the launching of the website. Remember that this whole process will be significant in the online visibility of your site. The customization and the SEO optimization tool on the Wix website is the best thing happen to anyone. Yes, it is! These robust features of the Wix website compel the user to migrate from WordPress and why not? These in-trend features uplift your online presence drive traffic to some next level and overall generate a boost in your business.

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