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Virtual Assistant Clients: Get Them in 6 Easy Steps!

Updated: Oct 17

How to get clients as a virtual assistant

In today's digital age, the role of virtual assistants has really taken off, making it a thriving industry. They're like the unsung heroes of the online business world, juggling a wide array of tasks to keep the wheels turning smoothly. Virtual assistants, or VAs, are skilled professionals who provide remote administrative, creative, or technical support to businesses and entrepreneurs worldwide. However, even with a plethora of skills and talents, virtual assistants face a common challenge: acquiring clients.

So, in this blog post, we're going to dive into the virtual assistant industry, uncovering the awesome services they offer. But, more importantly, we'll have a friendly conversation about the art of finding and keeping those precious clients. So, stick around, because we're about to unravel the secrets to success in this competitive field

How to get clients as a virtual assistant?

Follow these proven strategies for the next 30 to 60 days to easily set yourself up for success as a Virtual Assistant:

Understand Your Brand

Before you dive into the world of client acquisition, it's crucial to get a firm grasp on your own brand as a virtual assistant. Your brand is like your unique fingerprint in the virtual world, and understanding it is key to attracting the right clients. Here's how to do it:

Define your mission and vision

Think of your mission as your "why." Why are you a virtual assistant, and what do you hope to achieve for yourself and your clients? Your mission is like your business's heart. It tells people what you stand for.

Your vision, on the other hand, is the future you're working towards. Do you dream of managing a team of VAs, or perhaps you want to specialize in a unique skill? Defining your mission and vision provides clarity and purpose.

Identify your niche

Specialization is key. Determine your niche by evaluating your skills and passions. Are you a pro at managing social media for fitness influencers, or do you have a knack for e-commerce product listing optimization? By honing in on a specific niche, you position yourself as an expert in that area, making it easier to attract clients seeking those exact skills.

Draft a business plan

A well-thought-out business plan is a roadmap for your success and it includes your objectives, strategies, target audience, and financial projections. Having a plan keeps you on track and helps you measure your progress. Understanding your brand sets the stage for client acquisition. So, get crystal clear about your mission, vision, and niche, and then lay out your business plan for a solid foundation in the VA industry.

Establish a Digital Presence

The most critical aspects of attracting clients as a virtual assistants is establishing a robust digital presence. In today's online-centric world, this is where your potential clients are likely to discover you. Here's how to go about it:

Create a website

Your website is like your virtual business card. Make sure your website is user-friendly, visually appealing, and loaded with valuable content. Include a portfolio of your work, client testimonials, and a contact form for inquiries.

Optimize your LinkedIn profile

LinkedIn is a goldmine for networking and client acquisition. Ensure your profile is complete and professional. Use a professional headshot, write a compelling summary, and highlight your virtual assistant expertise. Connect with industry professionals and participate in relevant groups and discussions to increase your visibility.

Join Facebook groups for virtual assistants

Facebook groups can be a treasure trove of opportunities. Search for groups where your potential clients hang out or where you can connect with fellow VAs who may refer clients to you.

Content Marketing

Now, let's delve into a powerful strategy for attracting and engaging clients as a virtual assistant: content marketing. It showcases your expertise, builds trust, and positions you as an authority in your niche. Here's how to leverage content marketing effectively:

Start a blog

Blogging is an excellent way to demonstrate your knowledge and skills. Create a blog on your website and consistently publish informative, relevant, and engaging content related to your niche. Share practical tips, case studies, and industry insights to position yourself as an authority in your field.

Guest post on relevant publications

Seek out blogs, magazines, or industry websites that accept guest contributions. Write high-quality, informative articles that showcase your expertise and link back to your website or LinkedIn profile. Ensure your author bio includes a link back to your website to drive traffic and establish your authority.

Share valuable content on social media

Social media platforms like LinkedIn, Twitter, and Instagram are excellent channels for promoting your content. Engage with your audience by responding to comments, asking questions, and participating in discussions related to your niche. Use relevant hashtags to increase your content's discoverability.


Networking is a vital element in any successful virtual assistant's journey. It's not just about who you know; it's about building meaningful connections that can lead to client referrals and collaborations.

Connect with other virtual assistants

Virtual assistants can be your best allies, not your competition. Join online communities, forums, or social media groups dedicated to virtual assistants. Engage in discussions, share your experiences, and offer help when you can.

Attend industry events

Look for conferences, webinars, workshops, and seminars related to virtual assistance or your niche. These events allow you to meet potential clients, fellow VAs, and industry experts.

Reach out to businesses in your niche

Research and identify businesses that could benefit from your services. Craft personalized, compelling pitches that highlight the value you can bring to their operations.

Referral Marketing

It's a win-win situation: your current clients get to help their contacts find a reliable virtual assistant, and you get a stream of potential new clients.

Ask for referrals from current clients

After successfully completing a project or providing ongoing assistance, don't be shy about asking your clients for referrals. Express your gratitude for their business and let them know you're actively seeking new clients.

Offer referral incentives

This could be a discount on their next project, a small monetary reward, or even a free service. Incentives motivate your clients to actively refer you to their contacts, as they benefit from doing so. Be clear about the terms and conditions of the referral program to avoid misunderstandings.

Freelance Marketplaces

Freelance marketplaces are treasure troves of potential clients for virtual assistants. These platforms can be a goldmine for virtual assistants looking to secure clients.

Sign up for freelance marketplaces

Start by identifying and signing up for reputable freelance marketplaces such as Upwork, Freelancer, Fiverr, or Toptal. Registration of these platforms is typically straightforward and free, but they may charge a service fee for successful projects.

Create a strong profile

Your profile is your virtual storefront on these platforms, so include a professional photo, a compelling headline, and a well-written bio that highlights your skills, experience, and specialization. Be sure to optimize your profile for relevant keywords to increase your visibility in platform searches.

Bid on relevant projects

Start browsing the available projects and narrow down your search by filtering for projects that align with your skills, interests, and availability. Address the client's specific needs and explain how your expertise can benefit them. Be competitive with your pricing, but also ensure that you're valuing your time and skills appropriately.

Job Sites

Job sites can be a great resource for virtual assistants seeking more stable, long-term employment. While freelance marketplaces focus on freelance and project-based work, job sites often list full-time or part-time positions.

Apply for virtual assistant jobs on job sites

Job sites like Indeed, Glassdoor, LinkedIn Jobs, and specialized remote job boards such as and FlexJobs frequently feature virtual assistant job listings.

Customize your application

Tailor your resume and cover letter to highlight the specific skills and experiences that align with the job description. Showcase relevant achievements and demonstrate your ability to meet the employer's needs.

Cold Emailing

Cold emailing is a proactive strategy that allows you to reach out directly to potential clients who may not be actively seeking virtual assistants but could benefit from your services.

Identify potential clients

Research and identify businesses or individuals who could benefit from your virtual assistant services. Consider factors such as industry, size, pain points, and any recent news or events related to their business. Make a list of potential clients to target with your cold emails.

Craft a personalized email pitch

The key to successful cold emailing is personalization. Avoid generic, one-size-fits-all templates. Instead, craft individualized email pitches for each potential client. Begin with a compelling subject line that grabs their attention.

Pricing Strategy

Your right pricing should reflect the value you provide while remaining competitive in the market.

Determine your pricing structure

Evaluate your skills, experience, and the specific services you offer as a virtual assistant. Consider your overhead costs, desired income, and the rates charged by competitors with similar qualifications.

Common pricing structures for virtual assistants include:

  • Hourly rates

  • Project-based pricing

  • Retainer packages

Offer packages and discounts

To attract and retain clients, consider offering packages that bundle services together at a discounted rate. For example, you could offer a social media management package that includes content creation, posting, and analytics tracking.

Testimonials and Reviews

Positive feedback from satisfied clients can go a long way in attracting new clients and solidifying your reputation.

Ask for testimonials from satisfied clients

After successfully completing a project or providing ongoing support, don't hesitate to reach out to your clients and request a testimonial. Most clients are happy to provide feedback if they had a positive experience with your services.

Encourage clients to leave reviews on your website and social media

Encourage your clients to leave reviews on your website and social media profiles. Positive reviews on platforms like LinkedIn, Google My Business, or Facebook can significantly enhance your online reputation and visibility.


In the world of virtual assistance, the journey to attracting and retaining clients can be both rewarding and challenging. We've explored various strategies that can set you on the path to success. From in depth understanding of your brand to positive reviews, implementation of such well-rounded approach will be well on your way to a thriving career as a virtual assistant.

Now, it's time to take action. Your journey as a successful virtual assistant begins by implementing these strategies. Don't wait for clients to come to you; actively seek them out, showcase your skills, and build relationships.

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